Out of Love for the Horse – Developed with Responsibility & Passion
Behind NURA is the personal vision of Alexandra Pfeifer, a rider with heart and founder of kavelio.shop. Over the years, countless supplements passed through her hands. Products for the respiratory system, joints, nerves, or coat. Good ideas, beautiful packaging – but never one that truly convinced her 100%.
Not for her horse. Not for what she understands as quality, effectiveness, and tolerance.
“I wanted a product that I could give to my own horse with a clear conscience. Something that tastes good, helps, and delivers on its promises.” — Alexandra Pfeifer
From this, NURA was born – its own line of liquids for the most important health needs of your horse. The name derives from “nature” – the nature from which we draw our inspiration and strength. It stands for natural formulas, a gentle approach, and our conviction: true health begins inside – and in nature.
The creation of the NURA Supplements was no quick decision. Together with experts, every formula was revised multiple times, tested on horses – and adjusted again. Because a good supplement must not only be effective – it must also be accepted. Many products on the market remain untouched in the feed trough – not so with NURA.
At the same time, it was important to us that quality doesn’t have to be a luxury.
That’s why we deliberately ensured that our products stand out not only for their effectiveness but also for a fair price-performance ratio.
Something you can afford – without compromising on quality.
Our first five NURA products
Fresh Air – for clear airways
Mobility – for tendons & joints
Clear Mind – for strong nerves
Vital Source – for metabolism
Hairmony – for skin, coat & hooves
After countless hours, tests, feedback, and fine-tuning down to the last detail, NURA is ready. With five carefully developed liquids for the most important areas of horse health.
With a vision that goes far beyond a product: to sustainably support horses – from the inside out.
ꕤ Natural, well-thought-out formulas
ꕤ High-quality ingredients with a functional focus
ꕤ Holistic view of horse health
ꕤ Passion, experience, and genuine commitment
